About Krystal Covington

While leading Women of Denver, a large membership organization I started in Colorado, I learned a great deal about the path to buying a business and how valuable it can be versus starting from scratch.

Women of Denver became the largest privately held women’s organization in the city and likely the state. We competed with major nonprofit membership organizations, such as the Chamber, and had events with hundreds in attendance.

We were featured in Forbes, and I was quoted in top publications like Business Insider, Entrepreneur Magazine, Wall Street Journal, and Vox because of my connection with the brand. 

Billie Jean King on Stage at Women's Foundation

During my tenure at Women of Denver, I met several business brokers who educated me on the benefits of owning a business that was already profitable and just needed my experience to help it flourish.

After the pandemic – and two little kids – changed my entire life, it was imperative that I found additional streams of income to prepare a future that would allow me to work how I needed to and from anywhere.

The lessons I learned while building and serving Women of Denver are lessons I can bring to this new role in leading Bella Virtu Organics. I intend to use this brand to serve women in powerful ways, building confidence through skincare and providing avenues for personal development.

Featured collection

Nourishing Eye Serum
Nourishing Eye Serum
Nourishing Eye Serum
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Nourishing Eye Serum

Price
$27.99
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Vitamin C Facial Serum
Vitamin C Facial Serum
Vitamin C Facial Serum
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Vitamin C Facial Serum

Price
$27.99
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Moisturizing Radiance Facial Serum for Dry Skin
Facial serum for dry skin
Facial Serum for Dry Skin
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Moisturizing Radiance Facial Serum for Dry Skin

Price
$19.95
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